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Activating Whole-person Marketing Using the NWI Competency Model | Jessica Thiefels


You need to market to your potential customers and clients, but you want to do it in a way that's authentic and aligned with your brand values—while being effective. This is what you’ll learn how to do in this session, using the NWI Wellness Promotion Competency Model as a framework. Stop guessing about what to do, and let’s figure it out together, in this blend of training, exercises, and Q&A.

Following this session, participants will be able to:

  1. develop content that speaks to the whole person.
  2. identify the best channels to activate their audience.
  3. identify the characteristics of "whole person" they're speaking to.

NOTE: "Registration" for individual sessions is not required. Once onsite, you may attend any sessions on the day(s) for which you are registered.


  • Jessica Thiefels

    Jessica Thiefels is a veteran content marketer, podcast host, and author. She's been featured in top publications including Forbes and Entrepreneur and has helped hundreds of brands increase their reach through organic content marketing. Her mission is to help mental wellness organizations amplify their message so they can expand their impact.

July 19, 2023
Wed 1:00 PM EDT
Room 4, 3rd Floor Individual session registration NOT required

Duration 1H 0M

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