Description
ABSTRACT
You need to
market to your potential customers and clients, but you want to do it in a way
that's authentic and aligned with your brand values—while being effective. This
is what you’ll learn how to do in this session, using the NWI Wellness Promotion
Competency Model as a framework. Stop guessing about what to do, and let’s
figure it out together, in this blend of training, exercises, and Q&A.
OBJECTIVES
Following
this session, participants will be able to:
- develop content that speaks to the whole person.
- identify the best channels to activate their audience.
- identify the characteristics of "whole person" they're speaking to.
NOTE: "Registration" for individual sessions is not required. Once onsite, you may attend any sessions on the day(s) for which you are registered.
Contributors
-
Jessica Thiefels
Jessica Thiefels is a veteran content marketer, podcast host, and author. She's been featured in top publications including Forbes and Entrepreneur and has helped hundreds of brands increase their reach through organic content marketing. Her mission is to help mental wellness organizations amplify their message so they can expand their impact.