Skip to main content

Keynote Presentation: "The Secret Life of Sustainable Behavior Change: The Surprising Science and Simple Strategy for Creating Behavioral Resilience" | Michelle Segar


Despite decades of experience, few who initiate changes in lifestyle behaviors are able sustain them long-term. Why do you think that is? It turns out that much of what we’ve been taught about how to help others create behavior change is simplistic, outdated, and for many, misguided. Most of the programs, plans, and strategies can’t be sustained within the noisy, busy, always changing world most people live within. And to top it off, popular change strategies, like habit formation, are based on assumptions that few people actually meet when it comes to complex behaviors like exercise and dietary change. University of Michigan sustainable behavior-change researcher and lifestyle coach Michelle Segar has devoted thirty years to the study of how to help people transform their mindset and learn the skill set for creating lasting motivation and behavioral resilience. This provocative presentation turns our outdated behavior change paradigm on its head to reveal a fresh, flexible, and brain-based approach to creating changes in behavior that can finally be sustained.

Following this session, participants will be able to:

  1. explain one assumption that habit formation is based on that complex health behaviors can’t meet.
  2. recall three primary executive functions.
  3. explain one study showing that flexible thinking is important for creating sustainable change.

NOTE: "Registration" for individual sessions is not required. Once onsite, you may attend any sessions on the day(s) for which you are registered.


  • Michelle Segar, PhD, MPH, MS, FSBM

    Michelle is an award-winning, NIH-funded sustainable-behavior-change researcher at the University of Michigan (UM) with thirty years studying how to help people change their mindset and adopt health behaviors in ways that can be sustained within the unpredictability of the real world. Her research is recognized as uniquely pragmatic for real-world applications. Her client list includes Kaiser Permanente, Walmart, WW, Anytime Fitness, and Business Group on Health and she is frequently interviewed in the media (NYT, NPR, Forbes, WSJ). She has a doctorate in Psychology (PhD), master’s degrees in Health Behavior/Health Education (MPH) and Kinesiology (MS) from the UM, and is a Fellow with the Society of Behavioral Medicine.

August 27, 2024
Tue 3:30 PM CDT
In-person Keynote

Duration 1H 30M

Already Registered?
Technical Support